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Technology: ACTion Consumer Lending

Highly Configurable Consumer Loan Origination System

ACTion Consumer Lending
The ACTion loan origination system automates and simplifies the process for all types of consumer loans including direct, indirect, mobile/online, merchant, credit card and real estate. It is a highly configurable platform that provides omni-channel access, real-time credit policy control and easy-to-perform workflow administration.


Robust decisioning and configurable workflow in an expert system

Responsive design enables digital branch experience and intuitive interview-style workflow via mobile devices

Omni-channel access including mobile, online, branch, auto dealer, merchant and call center applications

Supports direct, indrect, mobile/online, merchant, credit card and real estate for consumer lending

Single platform that supports both consumer and business lending and integrates with ACTion Deposit Account Opening for cross selling during the on-boarding process

Connectors to over 100 third-party integrations including major core systems, dealer portals, settlement services and credit insurance providers

SaaS or site license deployment

Compliant with HMDA, HOEPA, CRA, TRID, MLA and Fair Lending regulations

Integrates with CRIF's analytics framework to provide analysis and improvement of automated decisioning


“In a call center environment where every minute counts, ACTion’s ability to eliminate redundant data entry has made a world of difference. Automated decisioning has jumped from 15 percent to 37 percent, and we feel very certain that will go as high as 60 percent in the near future.”

Case study quote from Delta Community Credit Union.

Delta Community Credit Union ACTion

ResourcesResource Library

ACTion Loan Origination System

ACTion Delta Commmunity Credit Union

ACTion Great Southern Bank

ACTion Harborstone Credit Union

ACTion Seven Seventeen Credit Union

ACTion Neighbors Federal Credit Union

CRIF ACTion Division Overview

CRIF ACTion Success Story Medallion Bank

How to Select the Loan Origination Software That’s Right for You

ACTion Great Southern Bank

ACTion FirstClose Settlement Services

Schedule a consultation

Need more information about ACTion Consumer Lending? Schedule a consultation. Speak with a knowledgeable CRIF Lending Solutions representative to answer your questions, see a demo or discuss your project in greater detail. We have your solution!