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Solutions: Consumer Loan Origination

Consumer Loan Origination

Financial institutions are constantly seeking ways to meld a consumer-friendly lending experience with a leading-edge loan origination system. The application process, for both the borrower and lender, should be streamlined and effectively gather data. It should also offer a straightforward selection of products and services, and above all, provide user-friendly navigation. The industry's highest performing institutions demand solutions with robust decision engines that support a responsive online presence, allow them to operate in a paperless environment, are highly configurable, facilitate effortless cross-sell functionality and fully integrate with core systems.

CRIF Lending Solutions provides a variety of consumer loan origination solutions to fit the specific needs of any lender. We offer single platform solutions that are specific to a certain type of lending or broad multiple channels such as direct and indirect, mobile/online, merchant, credit card and real estate.

Wendy Anderson (left) of MAX Credit Union discusses her use of CRIF Lending Solutions loan origination technology.

CRIF Differentials

Robust Decision Engine

Increase automated decisioning and processing speed with the industry's most proven decision engines that support multi-layered underwriting and scoring as well as easy-to-configure decision logic.

Core System Integration

Integration available for all major core systems including top platforms from Corelation, D+H, FIS, FISERV, Jack Henry and Shaw.

Compliance & Security Focused

Supports essential ongoing compliance and regulation monitoring including HMDA, HOEPA, CRA, TRID, MLA, and Fair Lending. All data is supported with encryption at rest.

Single-Platform Lending

Efficiency is maximized with a single platform for consumer and small business product lending lines.

Dynamic Cross-Selling Capabilities

Financial institutions can configure unique strategies for cross selling with real-time credit report data. Integration enables configurable cross-sell strategies across consumer, business and deposit account opening product lines.

Omni-Channel Access

Solutions offer access via mobile devices, tablets, personal computers, call centers, branches and dealerships. Configurable workflows enable interview-style origination.

Paperless Processing and Workflow

Our solutions support eSignature and imaging functionality, which promotes a paperless environment.

Enhanced Implementation & Optimization

Our team of highly skilled business consultants utilizes industry best practices to help you leverage the technology and ensure your success from the start.

SaaS or Site License Deployment

Can be deployed onsite or delivered using a software as a service (SaaS) model in order to fit each institution's needs for flexibility, cost control and staffing.


“Though successful, we clearly weren’t satisfied with where we stood as an indirect lender before switching platforms. By partnering with CRIF ACTion, we’re hopeful that the exponential growth we’ve seen in the first year will continue to build on itself as we move forward.”

Case study quote from Great Southern Bank, a CRIF Next Level Achievement Award winner.

Great Southern Bank ACTion

“Executive management is all about seeing reports in areas such as loan production to gauge our progress, and SAIL makes my life a lot easier in that respect due to all of the options is provides. Being able to customize our reports has also allowed us to see our information in ways we previously could not.”

Case study quote from Denali Federal Credit Union.

Denali Federal Credit Union SAIL

ResourcesResource Library

ACTion Loan Origination System


BizMark/Mark IV


ACTion Great Southern Bank

ACTion Seven Seventeen Credit Union

Mark IV TCM Bank

SAIL MAX Credit Union

App Entry LOS

Systems Administration LOS

Compliance LOS

Products & Services

ACTion Consumer Lending

Highly Configurable Consumer Loan Origination System

The ACTion loan origination system automates and simplifies the process for all types of consumer loans including direct, indirect, mobile/online, merchant, credit card and real estate. It is a highly configurable platform that provides omni-channel access, real-time credit policy control and easy-to-perform workflow administration.
Mark IV

Loan Origination System for Community Banks

Primarily designed for the community banks, regional banks and finance companies, Mark IV is a loan origination solution that automates underwriting processes for direct, indirect and mortgage lending. With Mark IV, credit applications are tracked from receipt through investigation, debt reconciliation and decision processes to point of funding.

Consumer Loan Origination System for Credit Unions

Since 2002, many of the nation’s top credit unions and financial institutions have relied on the SAIL (Software Application for Integrated Lending) automation platform to manage and grow their lending programs. SAIL enables institutions to streamline the loan application process and increase productivity. It also greatly enhances tracking and reporting capabilities for direct, indirect and merchant lending.

Tailored Indirect Lending Technology

Powerful decisioning technology developed exclusively for the indirect lending marketplace. This is an excellent solution for any institution with an experienced and dedicated indirect lending staff that wants total control of its program.
Synergy Component System

Completely Configurable Component Based Loan Origination System

The Synergy Component System provides a completely configurable, end-to-end credit process management system comprised of industry-proven components. These components, featuring the adaptable workflow automation and management platform, CreditFlow, can be utilized in a variety of configurations with different deployment options. The components still work together seamlessly for loan and credit card processing accommodating high application volumes, unique processing requirements and workflow logic.

Powerful, High-Volume Consumer Loan Origination System

For over 30 years, many of the nation’s top credit unions and financial institutions have relied on the LoanCenter loan origination system to manage and grow their lending programs. LoanCenter enables institutions to streamline the loan application process, automate decisioning, increase productivity, and greatly enhance loan tracking and reporting capabilities.

Related Offerings

Schedule a Consultation

Need more information about consumer loan origination? Schedule a consultation. Speak with a knowledgeable CRIF Lending Solutions representative to answer your questions, see a demo or discuss your project in greater detail. We have your solution!